Sales and Marketing Level 7 Diploma
Sales and Marketing (Level 7 Diploma)
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Overview
Endorsed Sales and Marketing Level 7 Certificate of Achievement.A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This Sales and Marketing Level 3 course will show you how to get maximum exposure at minimum cost.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Endorsed certificate from a registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.
Description
Sales and Marketing
Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business. Marketing was never been as evolving a field as it has become now with the advancement of technology and you need to know what’s working today if you’re going to stay competitive in the market.
Business Marketing - Certificate Syllabus
This Course Consists of the following units:
Unit 1 - Marketing: An Overview
This unit covers the following topics:
• Marketing Concept
• Production Concept
• The Marketing Mix
• The Difference Between Selling and Marketing
• Importance of Marketing
• Plus more
Unit 2 - What is a Marketing Environment?
This unit covers the following topics:
• The External Environment
• Situation Analysis
• The Micro-Environment
• Demographic Factors
• Economic Factors
• Socio-Cultural Factors
• Ecological and Geographical Factors
• The Internal Environment
• Plus more
Unit 3 - Markets and Market Segmentations
This unit covers the following topics:
• Consumer Markets
• Organisational Markets
• The Main Features of Organisational Markets
• Requirements for Segmenting a Market
• Bases of Segmenting Organisational Markets
• Types of Buying Situations
• Plus more
Unit 4 - Consumer Behaviour
This unit covers the following topics:
Unit 5 - Market Research
This unit covers the following key topics:
• The Research Process
• Approaching Respondents
• Interview Technique
• Quantitative Data Analysis
• Plus more
Unit 6 - Marketing Planning
This unit covers the following key topics:
• The Marketing Planning Process
• The Marketing Audit
• Corporate Objectives
• Promotional Strategies
• Monitoring and Evaluating Marketing Performance
• Feedback Systems
• Plus more
Unit 7 - Understanding Creativity & Innovation
This unit covers the following topics:
• Creativity and Innovation
• Individual Creativity
• Developing the Right Environment for Creativity
• Tips for Building Your Own Creative Environment
Unit 8 - Individual and group innovation techniques for creativity
This unit covers the following topics:
• The RAP Model
• Understanding Mind Mapping
• Creating a Mind Map
• Metaphors and Analogies
• The Nine Intelligences
Unit 9 - Techniques for Maximum Sales
This unit covers the following topics:
• What is Motivation?
• Supervising and Motivation
• Why is Motivation Important?
• Identifying Motivators
• Motivational Theories
• A Look at TheorySetting Goals
• Setting Goals with SPIRIT
• Goal Setting and Goal Getting!
• The Role of Values
• Work Values
• What Do We Value In Work?
• Bringing It All Together
• Creating a Motivational Climate
Unit 10 - Building Relationships and Getting the Sale
This unit covers the following topics:
• Customer Focused Selling
• Communication Skills for Relationship Selling
• Plus more
Unit 11 - Creating a Powerful Sales Presentation
This unit covers the following topics:
• Key Elements of Business Proposals
• Preparing for a Presentation
• Plus more
Unit 12 - Tactics for Overcoming Sales Objections
This unit covers the following topics:
• Observation Skills
• Handling Customer Complaints
• Overcoming Objections
• What are Objections?
• Handling Objections
• Universal Strategies
• Specific Strategies
• Pricing Issues
• How Can Teamwork Help Me?
• Buying Signals
• Closing the Sale
Unit 13 - Understanding body language to make more sales
This unit covers the following topics:
• Understanding Body Language
• Understanding Facial Expressions
• Creating Relationships
• Voice Characteristics
• Monitoring Your Posture
• Dressing Up
• Shaking Hands
Unit 14 - Story Marketing for Small Business
This module covers the following topics:
• Story Marketing Toolkit
• Storytelling Essentials
• Ingredients of a Good Story
• Setting Goals
• Positive vs. Negative.
• Connecting with Customers
• Connecting with Customers
• Understanding Your Customers
• Refining Your Brand
• Refining Your Brand
• Understanding Your Company
• Inventory of Key company Facts
• Strengthening Your Brand
• Building Your Story
• Plan for Success
• Your Story Board
• Writing Your Story
• Polishing Your Story
• Plus More
Unit 15 - Promoting a Marketing Webinar
This module covers the following key topics:
• The Webinar
• What is a Webinar? Why Use Webinars?
• Webinar Marketing Objectives.
• Marketing Webinars
• The Nine-Step Ideal Participant Profile Process
• What is a Lead Magnet?.
• Creating a Lead Magnet.
• What is Your Promotion Strategy?.
• Webinar Marketing Calendar
• Creating a Landing Page
• Plus More
Unit 16 - Using Social Media for Marketing
This unit covers the following topics:
• What is Social Media?
• Developing a Social Media Plan
• Building Your Social Media Team
• Using Social Media for Marketing Plans
Unit 17 - Brand Building Through Social Media
This unit covers the following topics:
• An Introduction to Brand Building through Social Media
• Creating Brand-Focused Messages
• Plus more
Business Marketing Course Benefits:
• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.
Business MarketingCourse Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Who is this course for?
Sales and Marketing
While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Social Media Marketing Course has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!
Course Duration: 400 Hours.
